ELECHRYS
ABOUT
ELECHRYS
Elechrys is dedicated to introducing the premium lifestyle brands and products to the Chinese market. We look forward to offering more options to local consumers for a better life based on our daily work.
With a global vision and long-term planning, we have established close business relations with brand owners from all over the world to help them promote their products and ideas.
Based on the in-depth understanding and insight into the Chinese market, we managed to implement business operations efficiently in our area.
With professionalism, enthusiasm and diligence, we are working together with all our partners closely and are striving to be an option for a better life.
OUR CULTURE
Vision
To connect people to the beauty of life.
Mission
To be an option for a better life.
Value
Courage, Integrity
OUR BRANDS
To better support the brands we cooperate with, Elechry’s only choose one brand in each category, and only choose the best.
With the opening of NICOLAÏ PARFUMEUR-CREATEUR in 1989, Patricia de Nicolaï and her husband Jean-Louis Michau took an audacious gamble by creating, signing and selling her own perfumes. The era of the auteur in the perfume business hadn't yet arrived, and being a "nose" (professional perfumer) was primarily a man's role.
From the beginning, the house of NICOLAÏ has taken devotion to top quality and complete creative freedom as its credo, maintaining a distinguished elegance that never bows to the diktats of marketing.
Over the years, such rigour has captured an audience hungering for beautiful creations. Today, NICOLAÏ PARFUMEUR-CREATEUR is one of the jewels of the independent French perfume industry, whose products are exported around the world. Patricia is now assisted in her creative work by her son Axel de Nicolaï, who is also the enterprise's director-general for development. For the Nicolaï family values both passion and tradition.
This was the philosophy of the Guerlain family, from which Patricia is a descendant on her mother's side. She is the great-granddaughter of Pierre Guerlain who, with his brother Jacques as chief perfume designer, propelled their company to success in the first part of the 20th century.
L. ERICKSON was founded in 1997 by Laurie Erickson to solve a universal problem. Laurie had thick, curly hair and was frustrated by accessories that broke or wouldn’t stay in place. To create a better solution, she designed the brand’s first scrunchie, which uses multiple elastic cords to ensure a secure hold without straining the scalp, for women of all hair types.
Guided by an all-female team, L. ERICKSON combines thoughtful design and quality materials to create a balance of practicality and beauty. Each product is carefully designed to make managing a woman’s hair a breeze, whether it’s securing locks or adding a sophisticated touch. Over the past 27 years, the brand has evolved from a pragmatic innovator to a globally recognized symbol of premium hair care, always staying true to its mission: to help every woman find the right accessories for her unique hair type, turning everyday styling into a moment of confidence and joy.
Born in 1912 from the Mizutani family's apiary legacy, HACCI pioneered Japan's honey-infused skincare movement. Driven by fourth-generation visionary Hitomi Mizutani, the brand unites century-old beekeeping artistry with modern science, fulfilling its mission to harness honey's transformative beauty power. Through "nomadic beekeeping" techniques and artisanal craftsmanship—epitomized by the aerated Honey Beauty Soap—HACCI revives nostalgic elegance while honoring nature's rhythm: "A teaspoon of honey embodies a lifetime’s labor."
From award-winning icons like the Honey Cleansing Balm to Collagen Elixir, HACCI extracts 150+ bioactive elements from honey, crafting skincare-wellness hybrids such as sunscreen and royal jelly supplements. Upholding "century-old quality" standards, the brand transcends boundaries—advancing sustainable beekeeping while expanding into fashion and gastronomy. This visionary ethos weaves honey’s timeless essence into a global tapestry of beauty, connecting women through nature’s charm.
Born in 1912 from the Mizutani family's apiary legacy, HACCI pioneered Japan's honey-infused skincare movement. Driven by fourth-generation visionary Hitomi Mizutani, the brand unites century-old beekeeping artistry with modern science, fulfilling its mission to harness honey's transformative beauty power. Through "nomadic beekeeping" techniques and artisanal craftsmanship—epitomized by the aerated Honey Beauty Soap—HACCI revives nostalgic elegance while honoring nature's rhythm: "A teaspoon of honey embodies a lifetime’s labor."
From award-winning icons like the Honey Cleansing Balm to Collagen Elixir, HACCI extracts 150+ bioactive elements from honey, crafting skincare-wellness hybrids such as sunscreen and royal jelly supplements. Upholding "century-old quality" standards, the brand transcends boundaries—advancing sustainable beekeeping while expanding into fashion and gastronomy. This visionary ethos weaves honey’s timeless essence into a global tapestry of beauty, connecting women through nature’s charm.
OUR SERVICES
Online Retail
-Tmall
-RED
-Douyin
-Others
Marketing
-Press/ Social Media
-Content Build
-Pop-up
-Crossover
-Creative Campaign
Offline Retail
-Shopping Mall/ Department Store
-Selective Store
-KA/ CS
-Training
Branding
-Strategic and Positioning
-Product
-Asset
-Consumer Experience
CRM
-Acquisition
-Activation
-Retention
-Revenue
-Refer